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IxReveal and Effyis Partner to Integrate Web Content into Business Intelligence SolutionsuReveal™ 4.2 Makes it Even Easier to Extract Meaningful Business Intelligence from Unstructured DataJacksonville, FL (June 7, 2006)IxReveal™, a leader in advanced analytics for unstructured data, and Effyis, the industry leader in delivering Blog content to corporations, today announced a partnership that provides customers with the out-of-the-box capability to leverage Blogs and other Web source content for business intelligence solutions. IxReveal and Effyis will market solutions that leverage Effyis’ BoardReader™ search software to first target and gather Blog data - and then use uReveal software to analyze it. By combining the breakthrough solutions possible with both IxReveal and Effyis’ BoardReader, corporations can now easily access and analyze Blog data as part of mission-critical business processes.BoardReader overcomes the limitations of current search engine technologies, accurately finding and displaying specific information contained in Blogs and Message Boards. BoardReader delivers innovative, scalable software that gives users the freedom to search multiple online human-to-human content sources simultaneously – providing users the chance to find answers to their questions from others who share similar interests. Known as part of the "Invisible Web," Blogs and Message Boards pose special challenges for traditional search engines. BoardReader allows users to access this type of dynamic content, which is usually very deep and hard to search, as many of these sites change their locations, servers, format or URLs almost daily. "With more than 30 million Blogs already and another 70,000 being launched every day, it is vital that companies keep up with the online chatter about their company, marketplaces and competitors. The partnership delivers out-of-the-box capability to integrate Blogs and Message Board content with the traditional customer emails, surveys and marketing feedback already being captured, providing a true comprehensive view of customer feedback. This out-of-the-box solution allows our customers to immediately begin using this insight without requiring time-consuming and costly IT integration efforts," states Bob Carlson, President and CEO of IxReveal. "With millions of voices commenting about beliefs, perceptions and products each day, the need to view and to understand these verbatims should be of high priority for any company," says Scott Purdon, COO of Effyis. "Companies can now accurately judge, understand and react to this dynamic medium in next-to real time as a consequence of this innovative partnership. It brings two high-powered technologies together in one dynamic search and analysis solution: BoardReader, together with cutting-edge ‘understanding’ software." "We are extremely pleased to announce our partnership with Effyis," commented Jeff Jones, manager of the IxReveal Alliances Program. "This agreement demonstrates our progress toward building leading-edge solutions that benefit our customers. We believe the market demand for Blog and Message Board content integrated with other types of customer feedback is a critical solution that our customers are demanding. IxReveal makes it possible for analysts to produce meaningful business results, faster. The software offers distinct advantages over other business intelligence solutions, leveraging existing search infrastructures and enabling quick implementation without significant IT integration; offering unbiased learning and the ability to analyze large sets of unstructured data without a preconceived idea of what will be found; discovering relationships within and among large document sets under analysis; and providing an ease-of-use that allows analysts to immediately begin performing comprehensive analysis. About EffyisHeadquartered in Troy, Michigan, BoardReader is the flagship product of Effyis, Inc., a "clever intelligence-gathering tool." BoardReader searches and indexes millions of unstructured data comments each day from tens of millions of online human-to-human data sources (Blogs and Message Boards). BoardReader was developed to address the shortcomings of current search engine technology to accurately find and display vital information contained online. For more information and to experience Effyis’ BoardReader solution, please visit www.boardreader.com.About IxRevealIxReveal is a leading text analytics software company that transcends current search and business intelligence technologies. The company’s solution-based products are unique in their capacity to transform large volumes of unstructured and structured data into actionable intelligence. IxReveal’s award-winning product lines, uReveal™ and uReka™ (www.ureka.info), also allow researchers to collaboratively share concepts and findings.Clients include leading multinational corporations, financial institutions, law-enforcement agencies, universities, health organizations, and major federal agencies with data-intensive mandates in areas such as intelligence, security, finance, health-care, homeland security, and crime/fraud prevention. IxReveal is based in Jacksonville, Florida. For more information, visit www.IxReveal.com. # # #
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